Get the latest word on industry trends, helpful insights and agency news – all with a focus on organizational wellbeing.
Apple’s Maps Connect: How To Position Your Business On The Map
Continuing Apple’s effort to make Maps more accurate, Apple quietly launched a portal called “Maps Connect” to let local businesses…
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Special Guest Blog: It’s Not Just What You Say, It’s How You Say It
At Muse Content Group, our professional writers are trained to adapt messaging to suit the voice of the brand. Here’s some insight into the process we use to pack client words with personality.
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Meet My Creativity Mantras: “What if?” and “Why not?”
Patty Flauto has had “innovation” and “creativity” in her job description her entire career. Developing new ideas and finding practical ways to implement them is her passion. Patty Flauto is a creativity consultant. She has years of business experience in entrepreneurship, product design and innovation. Her training and development sessions provide companies with practical solutions to create and sustain a culture of innovation in any organization.
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15 Design Apps For Your Consideration
When the iPad was released it was panned for being a large iPhone. Tablets were thought of as media consumption devices, because of their size and their touch interface. Now though, they are extending out from general use and into creative and development capabilities. But fret not, traditionalists. These mobile platforms have a long way to go before they replace the trusty desktop workhorse and convince me to stop using my iMac. Even so, I am increasingly finding design apps that integrate easily and effectively into my workflow.
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Guest Blogger – Leslie Carruthers: Gain more visibility for your business with your site by using Google Webmaster Tools
You work hard on your site, highlighting the products and services that you sell, and you’re proud of what you’ve done. But, you still aren’t getting the traffic that you want and wonder, why not? What am I doing wrong?
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Guest Blogger – Sharon Toerek: Content Creation: Legally Speaking
My friends at designRoom Creative have creatively chosen the theme of words, copy and content for this month’s blog. They have graciously asked me to share thoughts about legal questions that word choices can create in marketing, branding or advertising. I’m always happy for the opportunity to talk (write) about protecting original creative work. The choice and use of words and content raises specific legal issues to think about early in the creative process. These are some of the ones that I see most often in my practice.
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Guest Blogger – Jordana Revella: Marketing automation: Let’s get there in one piece
What does a new year mean to a marketer? In my experience as an in-house marketer and a consultant, I find it usually means tackling a new technical monster project that — if it doesn’t eat us up — improves message relevancy, effectiveness and ROI. In years past, such projects for me have included researching and implementing an HTML email marketing solution, an online meeting solution, and a content managed website solution.
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