Get the latest word on industry trends, helpful insights and agency news – all with a focus on organizational wellbeing.
Branding for Behavioral Health. Why?
We are often referred to prospective clients this way, “if you want to do it right, call designRoom Creative.” I…
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NCAD WAS INTERESTED
The National Conference on Addiction Disorders (NCAD), along with Behavioral Healthcare Executive Summit, has rapidly established itself as a premier,…
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Trade Show ROI #2
We just got back from our first National Conference in Orlando. More than 3,000 attendees walked by our awesome 8’x10′…
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Getting a Return from Trade Shows
Getting a return from trade shows and conferences can be a stress-filled job. Over the years we have helped many of…
Read MoreHappy New Faces! And Roles!
I love it when I see happy faces in our office. It means something’s going right! Especially with Kimberly and…
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Brand Gratitude
If gratitude were my brand, I’d be all over the place. But I’d be well-positioned for the coming year. I…
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Own Your Position
At dRC our goals are to help you to look right, be a healthy brand and own your position. Over…
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I Love Black, and Other Color Trends.
I own a creative studio. Every day here is colorful. Our designers are immersed in color, recommending palettes for client…
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Step Four in Our Branding Process: Deliver
The last three entries in this series have focused on our process for making successful work. Step 1 focused on…
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We Opened Some Eyes (I Hope) at Open Minds!
Earlier this month in New Orleans I presented, along with long-time client, Jonathan Lee, CEO of Signature Health, a case study…
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Step Three in Our Branding Process: Design
So, in steps one and two we’ve discovered key information about our client’s brand and we’ve developed that information into key words and logo concepts, as well as ideas for tag lines. We have used what we’ve learned as the foundation for positioning and branding and presented a slew of concepts. Our client has picked a path, or two or three. That brings us to Step Three in our Process: Design.
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CLE: This is My Town
I love this video of Cleveland. Amazing. Because, even though I don’t live in CLE anymore, my business is still here, and will remain here. This is still my town. And I like it. I have been working in downtown since 1987. I started my career by working for Glazen Advertising in the Bulkley Building in Playhouse Square. Great way to be introduced to the city. And I still love being in downtown Cleveland.
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